Woke Coffee Bar

Woke Coffee Bar started with a simple idea: great coffee shouldn't be a detour. It should be right outside the office, ready to go, the moment you need it.

I led the brand build from the ground up — the name, the visual identity, and the full branding for both the app and the mobile bar itself. The name leaned into "woke" as a double meaning: capturing the cultural moment while making a very literal promise about the product. Coffee that wakes you up and gives you the energy to get through the day. The whole identity had to carry that same energy — from the cup in someone's hand to the bar parked outside a building.

There's something satisfying about building a brand from nothing — choosing a name, deciding what it stands for, and then watching it become something people actually queue up for on their way into work. Woke Coffee Bar was one of those projects where the idea, the product, and the moment all lined up.